Hi!
I'm John

I help creators, artists, and business owners find opportunities hiding in plain sight.

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Me and My Newsletter

Most people come to me looking for perspective.

What they usually leave with is clarity.

Perspective Session — $49Stuck on an idea? Grab something to take a few notes, and let's talk it through.Whether you're starting a business, launching a project/podcast/show, growing a community, or simply trying to figure out your next move, we'll spend 30 minutes uncovering blind spots, identifying opportunities, and bringing clarity to what you should do next.Perfect for anyone who feels like they're missing something but can't quite put their finger on it.

Strategy Session - $89Time to build a plan together.We'll spend a full hour working through your business, content strategy, audience growth, product launch, sponsorship opportunities, marketing challenges, or creative goals that you are after.After our call, I'll send you a written recap, recommended next steps, and resources to help you keep moving forward.

Things We Can Talk AboutStarting or improving your business. Launching a physical or digital product. Content strategy. Audience growth. Sponsorship and brand deals. Podcasting. Marketing ideas. Community building. Monetizing your content or art. Creator burnout. Career pivots. Whether the sponsorship deal you're considering is actually a good deal. And, of course, the 2-time Super Bowl Champion Philadelphia Eagles.

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I'm writing a book in public about creativity, business, community, and finding a better way forward.Art, Commerce & Content explores how creators, entrepreneurs, artists, and community builders can build meaningful work, and serve their audience instead of trying to own it.I want to show you who's figuring it out and how they're surviving. Not the gurus. Not the people selling certainty. The people actually doing the work.One lesson keeps showing up: the best ideas have a direction of their own. The trick isn't controlling them. The trick is learning when to leave the idea in charge.Nobody has a playbook for getting rich. Most of us are building it one decision at a time.That's why this newsletter exists.

I'm John, and this was me in Los Angeles in 2005.I moved to California thinking I was going to become a voice actor and land my own cartoon series on Cartoon Network, FOX, or Comedy Central.Instead, I stumbled into something much bigger.While chasing traditional media, I fell in love with everything that wasn't traditional. Long before the iPhone, I was podcasting, livestreaming, building online communities, and experimenting with the kinds of content that have become everyday tools for creators and businesses.A handful of former MTV employees showed me where the world was heading, and I've spent the last twenty years watching that prediction unfold in real time, and being hands on about it.What I've learned from working with artists, entrepreneurs, creators, and business owners
is that most people don't need more information.They need perspective.The internet is overflowing with advice. Most of it is technically correct. That's not usually the problem.The problem is knowing which advice matters right now, which opportunities are worth pursuing, and which ideas are trying to tell you something you haven't noticed yet.If you're building a business, creating content, changing careers, or trying to figure out your next move, my job is to help you see what you might be missing.People often tell me the same thing after we talk:"John sees things I don't see."I take that as the highest compliment possible.These days I'm finishing my book, Art, Commerce & Content, writing the newsletter, and working with a small number of clients to help them grow communities, build sustainable businesses, and create work that matters.I don't sell roadmaps.I don't sell courses.And I don't pretend to have all the answers.I just believe there's usually another way forward if you're willing to look for it.

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Thanks for joining me!You're officially subscribed to Art, Commerce & Content.Your first newsletter will arrive soon. Until it does, here's a little gift for you:BOGO: Free 30 Minute Clarity Session when you book a call with me.Just type "ACC Member" in the notes when you book!Talk to you soon.